![]() ![]() The Important Difference Between Hop Water and Non-Alcoholic Beer Photography courtesy of Lagunitas Brewing Company That’s a significant accomplishment for a drink that doesn’t contain alcohol and isn’t technically considered a non-alcoholic beer. ParadisoĪlthough still a nascent category (the very first hop water from a brand called H2OPS appeared on the market in 2014), hop water has already grown significantly.īetween August 2021 and August 2022, hop waters generated $5.5 million in sales, surging by 142.5% from the year prior, according to NielsonIQ’s Off Premises data.Īnd here’s a pretty eye-popping stat: The hop water category climbed to the fifth-biggest growing craft-style beverage in the U.S., with sales increasing by just shy of forty-four percent last year, despite craft beer sales as a whole dropping by 7.2% based on Nielsen data through October 2022.Īnd just to give you an accurate picture of hop water’s popularity, the styles that ranked above hop water included hazy imperial/double/triple IPA in first place, followed by hazy American pale ale, American lager, and hazy IPA. The Recent Growth of Hop Water Photography courtesy of John A. ![]() “No grains are used in this brew, so it’s 100 percent non-alcoholic with zero carbs, zero calories, and gluten-free.”Īll this means that hop waters are poised to make a significant dent in a growing category of beyond-beer and non-alcoholic offerings. ![]() “Hop water is carbonated water infused with the flavoring of hops,” she explains in an email to Hop Culture. ![]() Similarly, Paige Guzman, chief marketing officer at Lagunitas, one of if not the first brewery to release a hop water back in 2018, points out the ability of hop waters to truly express the flavors of hops. “You don’t have barley and malt components integral to beer, so for hop heads, hop water is a really cool way to experience that pure hop flavor and different varieties of hops.” “It’s really a pure expression of hops and hop flavors that isn’t masked by anything else,” Sierra Nevada Brand Director Kyle Ingram told us. But hop waters are so much more than that. It may seem like hop water is just hops, water, and a little bit of carbonation. And Lagunitas has been a pioneer in the hop water category for the last four years, releasing Hoppy Refresher in 2018.īut over the past few years, craft breweries across the country have ::cough, cough:: dipped their toes into the pretty cool “hop water.” What Is Hop Water? Photography courtesy of Sierra Nevada Brewing Company Just hops and water in a can or on draft, hop waters are a seemingly simple non-alcoholic beverage that has quickly made a massive splash in the NA craft category.įor instance, bigger breweries such as Sierra Nevada released their own version-Hop Splash-in early 2022 after almost two years of research and development. family entertainment centre, the world-first Glowland, glow in he dark arcade center, BOUNCE-X Trampoline Park, Leo & Loona and the record-breaking global attraction IMAGINE.A few years ago, we speculated: Is Craft Sparkling Water the Next Big Thing? While we can’t say we predicted that trend, we got pretty close breweries decided to take things further by adding hops to sparkling water. The entertainment venue is also home to Fabyland, a 70,000 sq. The mall was the first to bring F&B concepts such as Origami, I Hop/ Apple bees, Tortilla, a brand-new Bait El Kel Restaurant and the Middle East’s only Hard Rock Café to Dubai. The dining destination offers iconic waterfront dining on Festival Bay and comprises 50 restaurants and cafés and the largest food court in Dubai. With over 400 outlets, the mall is home to IKEA, renowned fashion brands like Zara, H&M, Marks & Spencer, Nike, Adidas and more. Shop to your heart’s delight as this well-loved mall in Dubai is home to hundreds of world-class brands.ĭubai Festival City Mall is one of the major shopping destinations in Dubai and the super-regional flagship mall in the Al-Futtaim Malls portfolio. When you visit Dubai Festival City Mall, you’ll get to enjoy one of the most iconic destinations in the region. The best of shopping, entertainment and dining in Dubai, all in one stunning location. ![]()
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